Orbis
Challenge
A technology provider in the timberland industry wanted to rebuild their marketing strategy from the ground up, including a new website, advertising and sales collateral.
Outcome
Updated company-wide messaging, branding, headlines and value propositions.
Wrote and project managed a website project. Served as project lead on information architecture and quality control.
Created a new line of updated sales creative, including collateral, print & digital ads, whitepapers and case studies.
Wrote messaging and copy for a first-to-market product launch of a new service offering.
Created an integrated content strategy that drove company thought leadership and increased visibility.